Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work

Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contrib

Analyzes the communication processes in direct democratic campaigns and their effect on the opinion formation of the voters. Based on a detailed analysis of the

The first book-long analysis of the 'mediatization of politics', this volume aims to understand the transformations of the relationship between media and politi

2008 Best Reference, Library Journal Political communication began with the earliest studies of democratic discourse by Aristotle and Plato. However, modern pol