The 'Place Branding for Small Cities' books have garnered global recognition and are celebrated as groundbreaking classics by readers and experts worldwide. Thi

This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templat

Fodor's see it New Zealand is perfect for travelers who want to understand New Zealand history and culture before they arrive, and experience the country like a

Boost tourism, economic development, and community pride by understanding and mastering the art and science of place branding. "Baker's previous books were inst

In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca