Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social dis

Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded

This book is open access and available on www.bloomsburycollections.com. It is funded by Knowledge Unlatched. The major principles and systems of C. S. Peirce's

Warning signs are all around us. In ancient Egypt, tombs were lavishly adorned with signs and symbols warning of the dire consequences that would befall any rob