A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competit

The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edit

Apply design principles to your classes, preparing them for reuse. You will use package design principles to create packages that are just right in terms of coh

Packaging today is more than a conventional product cover. It sends additional messages, and even becomes a part of the product. In this section, the most creat

It all comes down to a critical ten seconds--when it's just your product and your customer face to face. The time when all your time and effort and expense eith