This report explores the growth prospects for the ocean economy, its capacity for future employment creation and innovation, and its role in addressing global c

NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million c

As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitmen

Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.