Salespeople are among the most highly paid professionals in American society, and they are very important to the economy. Why, then, do so few people respect sa

This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, whi

Selling is 85% emotional and 15% logical. Forget everything you've been taught about selling -- forget the hardsell, forget negotiation strategies, forget those