This book presents selected examples of digitalization in the age of digital change. It is divided into two sections: “Digital Innovation,” which features n

This book discusses digitalization trends and their concrete applications in business and societal contexts. It summarizes new findings from research, teaching

This book presents selected examples of digitalization in the age of digital change. It is divided into two sections: "Digital Innovation," which features new t

Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that ar

This book presents and discusses the most recent innovations, trends, results, experiences and concerns with regard to information systems. Individual chapters