About the Second Edition:" a clear and thorough understanding of how the industry as a whole competes, succeeds, and in some instances fails to bring new produc

Written primarily for directors and managers of food design and development, food scientists, technologists, and product developers, this book explains all the

Explains the basics of food technology and new product development from initial planning through formulation, market research, manufacturing and product launchC

Today's rapidly evolving consumer frequently changes eating habits, tastes, and diet. Therefore, to secure financial solvency, food and beverage companies must

In food product development, as in all new product development, time is money. This is the first book that describes and explains food development from the poin