"Written and designed by Loewy, this profusely illustrated book is part autobiography and part design manifesto."--BOOK JACKET.

Raymond Loewy was regarded as the father of modern industrial design. His drawings of the Coca-Cola truck, the Greyhound bus and the package of Lucky Strike cig

A new mother is pursued by mysterious men in black. A misguided youth learns the dark secrets of the world from an elderly neighbor on Halloween night. A housew

Critical essays, with illustrations, of many of the artist's designs.

The true story of Raymond Loewy, whose designs are still celebrated for their unerring ability to advance American consumer taste. Born in Paris in 1893 and tra