This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions thems

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always hav

Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason

The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of

Marketing research in modern business has developed to include more than just data analytics. Today, an emerging interest within scientific marketing researches