Medill on Media Engagement
Author | : Abe Peck |
Publisher | : Hampton Press (NJ) |
Total Pages | : 0 |
Release | : 2011 |
ISBN-13 | : 1572739878 |
ISBN-10 | : 9781572739871 |
Rating | : 4/5 (71 Downloads) |
Book Synopsis Medill on Media Engagement by : Abe Peck
Download or read book Medill on Media Engagement written by Abe Peck and published by Hampton Press (NJ). This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Illuminates how content creators can systematically provide engaging journalism for today's empowered audiences. Contributors analyse a lexicon of how people define their media experiences. They then offer best practices and case studies for how a dozen of these rich experiences can make today's media brands relevant and important.