Medill on Media Engagement

Medill on Media Engagement
Author :
Publisher : Hampton Press (NJ)
Total Pages : 0
Release :
ISBN-13 : 1572739878
ISBN-10 : 9781572739871
Rating : 4/5 (71 Downloads)

Book Synopsis Medill on Media Engagement by : Abe Peck

Download or read book Medill on Media Engagement written by Abe Peck and published by Hampton Press (NJ). This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Illuminates how content creators can systematically provide engaging journalism for today's empowered audiences. Contributors analyse a lexicon of how people define their media experiences. They then offer best practices and case studies for how a dozen of these rich experiences can make today's media brands relevant and important.


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Various forms of media help to shape public opinion, narratives and discourse that affect public behaviour, knowledge, attitudes, and practice. Media also help