Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply the

The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theo

The book Mass Communications: Theory and Practice discusses the conceptual moves in human communication for the last four decades. It has articulated the evolut

Combines mass communication theory with detailed descriptions of the various research methods from content anaysis to survey research, historical and legal rese