Today, diversity is the default, not the exception. "Minorities" are already the majority in some of the biggest cities in the United States, and demographers p

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A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has

Increase your market share by including every customer in the conversation America and demographics in America continue to change dramatically with the populati

Through a practical case study approach, Woods explains how principles of advertising and marketing are specifically applied to reach ethnic audiences, includin