Handbook of Marketing Scales

Handbook of Marketing Scales
Author :
Publisher : SAGE
Total Pages : 568
Release :
ISBN-13 : 076191000X
ISBN-10 : 9780761910008
Rating : 4/5 (08 Downloads)
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Book Synopsis Handbook of Marketing Scales by : William O. Bearden

Download or read book Handbook of Marketing Scales written by William O. Bearden and published by SAGE. This book was released on 1999-11-12 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.


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Scale. References: Citations for the references used in the summary