Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing. Persuasion has variou

A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the dis

Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have

Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered

Who changed Bob Marley’s famous peace-and-love anthem into “Come to Jamaica and feel all right?” When did the Rastafarian fighting white colonial power be