This book provides an introduction to quantitative marketing with Python. The book presents a hands-on approach to using Python for real marketing questions, or

This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of vi

This book is meant for readers with little or no experience in programming in R and Python, who wish to quickly learn what is necessary, and be able to conduct

Now, a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of mar

Turbocharge your marketing plans by making the leap from simple descriptive statistics in Excel to sophisticated predictive analytics with the Python programmin