Marketing Research

Marketing Research
Author :
Publisher : Psychology Press
Total Pages : 486
Release :
ISBN-13 : 0789027461
ISBN-10 : 9780789027467
Rating : 4/5 (67 Downloads)
DOWNLOAD EBOOK
Book Synopsis Marketing Research by : Bruce Wrenn

Download or read book Marketing Research written by Bruce Wrenn and published by Psychology Press. This book was released on 2007 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook takes students through each stage of designing and conducting marketing research and interpreting the resulting data. Topics include (for example) sample size, the interviewing relationship, hypothesis testing, and report formats. The second edition features a new section on using Internet surveys. The CD-ROM is an SPSS 11.0 data disk containing a variety of practice cases.


Marketing Research Related Books

Marketing Research
Language: en
Pages: 486

Marketing Research

Authors: Bruce Wrenn
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Psychology Press

DOWNLOAD EBOOK

This textbook takes students through each stage of designing and conducting marketing research and interpreting the resulting data. Topics include (for example)
Basic Marketing Research
Language: en
Pages: 631

Basic Marketing Research

Authors: Naresh K. Malhotra
Categories: Marketing
Type: BOOK - Published: 2006 - Publisher: Prentice Hall

DOWNLOAD EBOOK

For undergraduate marketing research and marketing data analysis courses. Providing a hands-on approach to marketing research, this book fills the need for a ma
Essentials of Marketing Research
Language: en
Pages: 521

Essentials of Marketing Research

Authors: Kenneth E. Clow
Categories: Business & Economics
Type: BOOK - Published: 2013-01-09 - Publisher: SAGE

DOWNLOAD EBOOK

Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing
Marketing of High-technology Products and Innovations
Language: en
Pages: 584

Marketing of High-technology Products and Innovations

Authors: Jakki J. Mohr
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: Pearson Prentice Hall

DOWNLOAD EBOOK

This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small
Marketing Research
Language: en
Pages: 1168

Marketing Research

Authors: Carl McDaniel, Jr.
Categories: Business & Economics
Type: BOOK - Published: 2018-01-31 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

In Marketing Research, 11th Edition, authors Carl McDaniel & Roger Gates share their industry experience to teach students how to make critical business decisio