Marketing Research
| Author | : Naresh K. Malhotra |
| Publisher | : |
| Total Pages | : 929 |
| Release | : 2010 |
| ISBN-13 | : 0136094236 |
| ISBN-10 | : 9780136094234 |
| Rating | : 4/5 (34 Downloads) |
Book Synopsis Marketing Research by : Naresh K. Malhotra
Download or read book Marketing Research written by Naresh K. Malhotra and published by . This book was released on 2010 with total page 929 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.
