Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume.

The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that deve

This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in partic

Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective