"Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki! Managing Channe

Using numerous real-life examples, Distribution Channels explores the chain that makes products and services available for market and explains how to make the m

This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution ch

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

Analyze, plan and manage profitable channels to market with this economic framework, ensuring maximum leverage of channel partners at every stage of the go-to-m