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Managing and Leveraging Events
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Pages: 159
Authors: Nico Schulenkorf
Categories: Business & Economics
Type: BOOK - Published: 2021-11-10 - Publisher: Routledge

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This book explores and advances the latest concepts and developments in event management theory and practice. Drawing on the ever-growing event management liter
Strategic Event Leveraging
Language: en
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Authors: Vassilios Ziakas
Categories: Travel
Type: BOOK - Published: 2021-10-25 - Publisher: CABI

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This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account
Event Portfolio Management
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Authors: Vladimir Antchak
Categories: Business & Economics
Type: BOOK - Published: 2019-09-01 - Publisher: Goodfellow Publishers Ltd

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A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of ‘Theory’ and ‘Practice’ it
Leveraging Mega-Event Legacies
Language: en
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Authors: Jonathan Grix
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This is a multi-disciplinary contribution to the burgeoning literature on and around mega-events in general and sports mega-events in particular. The volume is
Crisis Management and Recovery for Events
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Authors: Vassilios Ziakas
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The first text to fully explore the issue of ownership and governance of international events. Split onto two distinct parts of ‘Theory’ and ‘Cases’, it