Longitudinal models play a very important role in marketing model building, and there are some occasions when market research is conducted every day of the year

Longitudinal Analysis provides an accessible, application-oriented treatment of introductory and advanced linear models for within-person fluctuation and change

This accessible introduction to the theory and practice of longitudinal research takes the reader through the strengths and weaknesses of this kind of research,

The book features many figures and tables illustrating longitudinal data and numerous homework problems. The associated web site contains many longitudinal data

Although many books currently available describe statistical models and methods for analyzing longitudinal data, they do not highlight connections between vario