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In today's competitive economic environment, knowing your customer has never been more important. Research shows that most companies do not segment their market

Shows marketers everywhere how to put the powerful principles of lifestyle marketing to work making money for their organizations. Explains the best ways to con

In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse la

In the modern world our lifestyle helps to define our attitudes and values as well as show our wealth and social position. This clearly written introduction to