The popular first edition (1997) of Lisa Wolfe's guide has been totally revised---with five brand-new chapters: "Positioning Libraries in the 21st Century"; "Br

This step-by-step guide shows how to best incorporate public relations techniques into the library and reap the benefits of well-planned and executed campaign.

Now available in paperback The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process wit

Make your library the place to be. The library is still the best place to go for traditional information - and for everything from Internet access, database ref

Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior leadership p