In a world trending with disruptive innovation, most disruption lies in the evolution of customer’s behavior, interest , values and expectations. Enterprises

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leadi

Named a Top 10 Business Strategy Book of 2018 by Inc. magazine In his pioneering book Seizing the White Space, Mark W. Johnson argued that business model innova

While growth is a top priority for companies of all sizes, it can be extremely difficult to create and maintain—especially in today’s competitive business e