Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook. Topics include th

Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the bet

The main goal of this book is to draw attention to possible applications of public relations and advertising theories. The authors provide an overview of key st

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of

This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with extensive experience teach