In today's rapidly changing scenario of the world, the study of international business management has become necessary for management students. This book has be

This textbook explores the theoretical and practical aspects of managing international business operations while also dealing with multi-cultural, multi-nationa

Developed using extensive lecturer and student feedback, International Business and Management acknowledges recent changes in course emphasis and presents an in

International business as a field of study and practice encompasses that public and private business activity affecting the persons or institutions of more than