International Business Handbook

Author	: Vishnu H. Kirpalani
Publisher	: Psychology Press
Total Pages	: 686
Release	: 1990
ISBN-13	: 086656862X
ISBN-10	: 9780866568623
Rating	: 4/5 (23 Downloads)

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Book Synopsis International Business Handbook by : Vishnu H. Kirpalani

Download or read book International Business Handbook written by Vishnu H. Kirpalani and published by Psychology Press. This book was released on 1990 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Informs about global trends, different regions and their consumer cultures and business customs, methods of entry and global strategies. Emphasizes new concept of global marketing.

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