Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as a main basis for setting prices. Pro

Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. Bu

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. In Smart Pricing, Wha

In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmoha

Water pricing to achieve conservation in scarce water resources is a major policy challenge. This book provides credible evidence from water pricing experiences