How to apply data quality management techniques to marketing, sales, and other specific business units Author and information quality management expert Larry En

Provides an important framework for data analysts in assessing the quality of data and its potential to provide meaningful insights through analysis Analytics a

What makes information useful? This seemingly simple and yet intriguing and complicated question is discussed in this book. It examines ways in which the qualit

This book provides a systematic and comparative description of the vast number of research issues related to the quality of data and information. It does so by

Technologies such as the Internet and mobile commerce bring with them ubiquitous connectivity, real-time access, and overwhelming volumes of data and informatio