Customer Sense
| Author | : Aradhna Krishna |
| Publisher | : Springer |
| Total Pages | : 200 |
| Release | : 2013-05-06 |
| ISBN-13 | : 9781137346056 |
| ISBN-10 | : 1137346051 |
| Rating | : 4/5 (51 Downloads) |
Book Synopsis Customer Sense by : Aradhna Krishna
Download or read book Customer Sense written by Aradhna Krishna and published by Springer. This book was released on 2013-05-06 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
