As the examples in this book illustrate, there are numerous reasons why brands fail. Sometimes it is because the market they are associated with has become obso

It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that

If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a co

From the ill-fated dot-com bubble to unprecedented merger and acquisition activity to scandal, greed, and, ultimately, recession -- we've learned that widesprea

Some brand failures have proved so illuminating they have been discussed and dissected by marketing experts since they first happened. These 'classic' failures