This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students’

This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affec

This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affec

Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, universi

This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with ex