This illuminating Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contri

Tourism is facing a new paradigm that has been brought on by the introduction of experiences in the development, management, and promotion of tourism. Associati

With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential

This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers wit

Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and