Tourism and hospitality are increasingly becoming more complex, having grown exponentially over the last decade. As the industry becomes more complex, new deman

"Expand knowledge about tourism, hospitality and food service activities; Systematize knowledge about innovation in tourism, hospitality and food service; Know

The tourism industry faces pressing challenges amidst the integration of artificial intelligence (AI) technologies. It is necessary to address the lack of a com

The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-

In a world grappling with sustainability challenges, the service sector is crucial for both the global economy and achieving Sustainable Development Goals (SDGs