This handbook provides a detailed description and analysis of the concepts, processes, and technologies used in the development and implementation of an effecti

Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of C

This guide shows how CRM (customer relationship management) uses technology to merge everything you know about a customer in one place, merge all the systems th

CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiat

A practical book and eBook for configuring, automating, and extending Siebel CRM applications.