Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered

This cutting-edge work assembles the most current and authoritative new perspectives on the scholarship of advertising rhetoric, under the editorial direction o

A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the dis

Diploma Thesis from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: -, , language: English, abstrac

Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. Madison Avenue and the Color