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Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications
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Type: BOOK - Published: 2012-01-31 - Publisher: IGI Global

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"This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publi
Inductive Fuzzy Classification in Marketing Analytics
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To enhance marketing analytics, approximate and inductive reasoning can be applied to handle uncertainty in individual marketing models. This book demonstrates
Intelligent Techniques in Engineering Management
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This book presents recently developed intelligent techniques with applications and theory in the area of engineering management. The involved applications of in
Accurate Case Outcome Modeling
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This volume advocates accurate case outcome prediction that does not rely on symmetric modeling. To that end, it provides theory construction and testing applic
Supply Chain Management: Concepts, Methodologies, Tools, and Applications
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In order to keep up with the constant changes in technology, business have adopted supply chain management to improve competitive strategies on a strategic and