Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understo

This thesis is placed within the context of reception studies and examines spoken data collected via two focus groups. The aim of the study was to uncover attit

This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following t

While most managers today acknowledge the importance of featuring diverse racial identities in their marketing communications, empirical research that shows how

​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th Inte