This work examines, discusses and provides guidance on ethical issues facing marketing practitioners.

With recent changes in technology, media, and the communication landscape, the journey to ethics has become more complicated than ever before. This book aims to

Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate

What was once just the desire of a few has now become a mass movement. The everyday shopper may still be searching out the value items but now they are also que

Designed to help foster ethically and socially responsible behavior in marketing, the book reviews the tough ethical issues that marketing managers must face in