Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fiel

Is Marketing a bad word in healthcare? I don't think so. Marketing has a Noble Responsibility! Governments spend billions of dollars on marketing health awarene

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more op

A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspec

With recent changes in technology, media, and the communication landscape, the journey to ethics has become more complicated than ever before. This book aims to