Relationship Marketing
| Author | : Richard J. Varey |
| Publisher | : |
| Total Pages | : 244 |
| Release | : 2002 |
| ISBN-13 | : CORNELL:31924094772195 |
| ISBN-10 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis Relationship Marketing by : Richard J. Varey
Download or read book Relationship Marketing written by Richard J. Varey and published by . This book was released on 2002 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. Relationship Marketing explores the concept in theory and practice for use in the e-commerce era. The book offers an understanding of relationship marketing as a business strategy within a framework that integrates marketing, e-commerce, corporate communications, and knowledge management.
