Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advert

Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing! "Tellis has done a remarkable job. He has brough

Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social medi

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve