Many companies have invested in building large databases and data warehouses capable of storing vast amounts of information. This book offers business, sales an

Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions In order to find new ways to improve c

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the

Special Features: · Best-in-class data mining techniques for solving critical problems in all areas of business· Explains how to pick the right data mining te

This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually benefici