This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem. It presents an overview of the existing methodologi

Customer satisfaction and loyalty are becoming increasingly important to most organizations since the financial benefits from improving them have been well docu

This book does a tremendous job of bringing to life customer satisfaction and its significance to modern businesses. The numerous examples contained within the

The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented fi