Related Books
Language: en
Pages: 176
Pages: 176
Type: BOOK - Published: 2021-10-19 - Publisher:
Unleash the power of your culture. Propel your brand forward. Too many executive leaders settle for inadequate employee performance, mediocre outcomes, and unre
Language: en
Pages: 278
Pages: 278
Type: BOOK - Published: 2014-01-07 - Publisher: John Wiley & Sons
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic sta
Language: en
Pages: 258
Pages: 258
Type: BOOK - Published: 2011-01-18 - Publisher: John Wiley & Sons
Most leaders know that a winning, engaged culture is the key to attracting top talent—and customers. Yet, it remains elusive how exactly to create this ideal
Language: en
Pages: 282
Pages: 282
Type: BOOK - Published: 2004-09-15 - Publisher: Harvard Business Press
Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--t
Language: en
Pages: 404
Pages: 404
Type: BOOK - Published: 2010-10-28 - Publisher: Oxford University Press
How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and inno