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Type: BOOK - Published: 2010-04 - Publisher: Tata McGraw-Hill Education
The fourth edition of this bestseller brings the work up-to-date with now-critical examinations of how Web 2.0 technologies and social media tools are being wov
Language: en
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Type: BOOK - Published: 2002 - Publisher: McGraw-Hill/Osborne Media
Learn why CRM remains hot despite dot.com failures and the recession, and whyCRM is integral to the way companies do business today.
Language: en
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Type: BOOK - Published: 2004-08-16 - Publisher: McGraw Hill Professional
Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing
Language: en
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Type: BOOK - Published: 2008-10-01 - Publisher: McGraw Hill Professional
Social CRM is critical to business success in today's hyper-connected environment. Customers' expectations are so great and their demands so empowered that a So
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Type: BOOK - Published: - Publisher: Vikas Publishing House
With the aim of developing a successful CRM program this book begins with defining CRM and describing the elements of total customer experience, focusing on the