The 1990s bring challenges to American business that will require radical new management strategies. The management revolution gathering momentum across the cou

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-b

In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers

Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind

There is an emerging art and science of customer value management that is proving its worth inincreased market share and shareholder value for the companies tha