This volume charts the rise of consumer culture in Europe during the 17th and 18th centuries. Essays are included on France and Holland, but the focus is primar

"This book focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and underst

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink th

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring busi

The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over