Learn how political marketing and public relations affect the electoral process! Communication of Politics: Cross-Cultural Theory Building in the Practice of Pu

What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issue

Since its development shaped by the turmoil of the World Wars and suspicion of new technologies such as film and radio, political communication has become a hyb

Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and

Democratic politics is a collective enterprise, not simply because individual votes are counted to determine winners, but more fundamentally because the individ